Sky Business, Sky’s B2B arm and Admiral Taverns, one of the UK’s largest community pub groups, have agreed a new multi-year, multi- product deal.
The new agreement will extend the existing partnership to provide Sky TV to 200 more Admiral Taverns pubs, operated by its community division, Proper Pubs.
The new deal will see the roll out of Sky Q to its estate of more than 200 pubs across England, Scotland and Wales, which will also include access to the Sky Sports+ channel and app.
By including Sky Sports+, establishments will have access to a wider selection of football, particularly from the lower leagues that will help drive footfall.
James Tweddle, Director of Hospitality, Sky Business said: “Live sport is proven to bring in more customers, who stay for longer, spend more, and keep coming back. We’re excited to be supporting Admiral Taverns to create even more amazing customer experiences in their community pubs across the UK, all powered by our next generation network.”
David Wigham, Commercial Director at Admiral Taverns said community pubs are an integral part of the UK’s social tapestry. “They are hubs which bring people together and sports viewing plays a significant role in this. Giving our pubs the capability to show multiple sports which our customers love, helps to further cement them at the heart of their communities.”
The new deal also includes installing updated hardware across Admiral’s estate as well as the management of their business Wi-Fi and fibre connectivity.
