The 2025 season of the controversial LIV Golf tournament will be shown free-to-air on ITVX in the United Kingdom.
In addition to the streaming service, selected rounds will also be broadcast on ITV1 and ITV4.
The 2025 season begins at Riyadh Golf Club from 6-8 February and will conclude with the Team Championship finale at LIV Golf Michigan from 22-24 August. In between, LIV Golf will make stops in Adelaide, Hong Kong, Singapore, Miami, Mexico City, South Korea, Washington DC, Dallas, Andalucia, the UK, Chicago, and Indianapolis.
The deal follows similar broadcast partnerships with FOX Sports in the United States, Coupang Play in South Korea, and Movistar Plus+ in Spain.
Ron Wechsler, LIV Golf Senior Vice President of Broadcast Partnerships and Programming Strategy, said: “Our partnership with ITV represents a major milestone as we strive to bring LIV Golf to every corner of the world. With a premier sports broadcaster like ITV, we can ensure that more fans than ever will be able to access the excitement of the LIV Golf experience and connect with the world-class players, teams, and stories that make us a truly standalone global sports league.”
Niall Sloane, Director of ITV Sport, adds: “This is an exciting time for LIV Golf as we look ahead to the innovative 2025 season. This partnership delivers free-to-air coverage for fans in the UK and we are delighted to welcome LIV Golf to ITV Sport.”
Critics argue that LIV Golf is an example of “sportswashing,” where Saudi Arabia uses sports to improve its global image despite its poor human rights record. Having begun in 2022, such concerns would go some way towards explaining the slow pick-up of the competition by some broadcasters.
However, its arrival will give free-to-air viewers in the UK their first taste of golf since the BBC chose not to renew its highlights of the Masters in 2023. Live coverage of The Open ended seven years previously.
