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Sky extends partnership with the PDC to 2030

February 5, 2025 13.37 Europe/London By Julian Clover

Sky and the Professional Darts Corporation (PDC) have announced a five-year partnership extension keeping Sky Sports as the home of darts until 2030, marking nearly 40 years of collaboration.

The new deal will include over 60 days of exclusively live coverage from the biggest darts tournaments every year including the PDC World Darts Championship, Premier League, World Matchplay, Grand Slam of Darts, World Grand Prix and World Cup of Darts. 

Sky has been the long-term broadcast partner of the PDC since 1993 and has played an integral role in the sport’s growth and evolution over this time.

Viewing reached new heights last year when a record audience of over 4.8 million people tuned in to watch the 2023/24 PDC World Darts Championship final between Luke Humphries and Luke Littler, with a peak audience of 3.71 million, the highest ever non-football peak on Sky Sports. 

This growth has also been prevalent across social media, with 8.2m views on the Sky Sports Darts YouTube channel throughout the 2024/25 World Darts Championship, representing an increase of 78% year-on-year, while YouTube views on the day of the final were up 128%.

Jonathan Licht, Managing Director of Sky Sports, said: “The incredible growth in darts viewership on Sky Sports over the last 12 months shows just how much the nation loves this sport. The extraordinary story of last year’s World Championship helped to welcome new younger audiences to the sport and brought increased excitement for fans.”

PDC Chief Executive, Matt Porter added: “Sky Sports has been by our side for over 30 years and we’re excited to extend our partnership for the next five years as we experience a surge in growth globally. We’ve gone from strength to strength in recent years as a sport, and the record viewing figures, and sustained interest achieved by Sky over the past year are a reflection of the unprecedented popularity of PDC events at present.”

The 2025 Premier League season begins on Thursday 6 February.

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Filed Under: Newsline Edited: 5 February 2025 13:37

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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