Racecourse Media Group – parent company of horseracing channel, Racing TV – has extended its partnership with Sky Business.
It means Sky Business will continue to be the exclusive provider of Racing TV for the hospitality sector, who will benefit from being able to show 8,000 live races per year.
Racing TV is home to coverage of British and Irish racing, including 90% of all Grade/Group 1 (the highest class) races, run at the likes of Cheltenham, Aintree, Newmarket, Epsom, York, Goodwood, and Sandown in UK, plus Leopardstown, Curragh, Galway and Punchestown in Ireland.
Nick Mills, CEO at Racecourse Media Group, parent company of Racing TV, said:
“This renewal will take the partnership with Sky Commercial to 15 years by the end of 2028, which is testament to what a mutually beneficial relationship we enjoy. The day-in, day-out top-class content we provide, and the service Sky offer to their customers, means we are now serving more than 10,000 pubs and clubs. Hopefully, we can work together to grow the commercial subscriber base further and ensure an even wider reach for the sport.”
James Tweddle, Director of Hospitality at Sky Business, adds: “We’re committed to providing our customers with content that helps them to bring more people through the door, who spend more and stay longer. Showing horseracing can be a great opportunity for pubs to boost footfall during quieter periods, and Racing TV is the home to some of the best horseracing content, year-round.”
The renewal is being marked with the second running of the Racing Pub of the Year competition, which is offering as its prize: racing-themed branding, £1,000 bar tab, a slot on the Racing TV prime-time Friday evening show, and a standalone on-site feature to air on Racing TV.
