Rupert Murdoch’s free-to-air streaming service Tubi is now available through the TiVo OS in the UK.
Tubi, which made its UK debut last July, is already the most watched free TV and movie streaming service in the United States providing the world’s largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels.
Gabriel Cosgrave, General Manager EMEA & SVP Global Sales at TiVo parent Xperi, says streaming services play a critical part in the success of OS providers.
“VOD catalogues typically carry a mix of old & new content which is attractive to many audiences. Services like Tubi offer viewers a frictionless yet personalised experience as well as a spontaneous discovery of content across the decades at no additional cost.
“By integrating Tubi into our content ecosystem, we’re not just following a trend – we’re responding to clear audience demand for more flexible, accessible, broad & nostalgic entertainment options. Viewers expect not only a time spanning catalogue of content but a simplicity in finding the right content and a must-have feature for any platform seeking to provide a complete content experience.”
At launch in the UK, Tubi promising its app will be available on every major connected TV platform, iOS and Android smartphones.
