Latin America’s media and entertainment industry is projected to grow by 9.4% in 2025, reaching $55 billion, according to Omdia.
The projection would significantly outpace the global average of 6% growth and far exceeding the 3.3% growth expected in the United States.
According to Omdia data, shared at #ContentAmericas by Maria Rua Aguete, Head of Media & Entertainment at Omdia, FAST revenues in Latin America are set to soar from US$231m in 2024 to US$569m by 2029.
“The rise of FAST in Latin America signals a wealth of opportunities for the media and entertainment industry. This growth will not only benefit local players but also pave the way for international collaborations and new monetization models,” said Maria Rua Aguete.
A major driver of this growth is Brazil, where FAST revenues are projected to reach US$303m by 2029, solidifying its position as the third-largest FAST market globally – just behind the United States and the UK.
Mexico will also see substantial expansion, with revenues expected to grow from US$75m in 2024 to US$163m by 2029. Additionally, Spain is set to experience impressive growth, with FAST revenues climbing from US$25m in 2024 to US$61m by 2029.
