ProSiebenSat.1 is accelerating its digital transformation by moving its entire content supply chain from production to distribution into the cloud.
As part of the transition, the German media company is working closely with Amazon Web Services (AWS) as its preferred cloud provider. According to ProSiebenSat.1, the decision will accelerate both the development of new products, for example through the integration of artificial intelligence, and their launch.
“The collaboration with AWS clearly contributes to our entertainment strategy: We want to establish our streaming platform Joyn as the leading superstreamer in the German-speaking region. The migration of content productions and our media supply chain to the AWS cloud are decisive steps in this direction. This will allow us to better respond to the needs of our users and implement new functions much faster, for example customised recommendations based on personal viewing habits or additional FAST Channels,” said Wolfgang Neubauer, Managing Director of ProSiebenSat.1 Tech & Services.
The transfer to the AWS cloud solution also enables ProSiebenSat.1 to react flexibly to market changes as, with high user volumes, the required resources can be scaled as needed to ensure a smooth streaming experience, while, at the same time, the cloud-based infrastructure guarantees maximum system availability as well as security and compliance standards, according to the company.
