
Netflix has started to increase subscriptions for subscribers in some territories as it looks to recoup its recent investments in live sports.
The streamer closed 2024 with over 300 million subscribers, an uptick of 41 million on 2023 and beating its previous high in the pandemic year of 2020 when 36 million subscriptons were added.
Since then Netflix has further broadened its portfolio with sports, adding WWE wresting, NFL football and boxing from YouTuber Jake Paul and former heavyweight boxing champion Mike Tyson.
PP Foresight’s Paolo Pescatore said: “Netflix reaffirms its leadership position and is absolutely running away in the streaming market. It is now flexing its muscles by adjusting prices given its far stronger and diversified programming slate compared to rivals.
“These latest results reaffirm the company’s strategy and validates move into live sports that will drive subscribers and drive engagement. More importantly it will help monetise its base through advertising and sponsorships.”
Prices will increase in the United States, Canada, Portugal and Argentina. There has been no confirmation as to if and when the UK will see their rates increased, though previous price increases suggest a rate rise is to be expected
In the United States a standard monthly plan with ads will increase to $7.99 (£6.49), a standard plan without ads will rise to $17.99 (£14.60) while the premium plan has risen to $22.99 (£18.66).