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RTL secures reach for RTL+ in renewed Telekom deal

January 21, 2025 10.50 Europe/London By Jörn Krieger

Deutsche Telekom and RTL Deutschland have renewed their streaming cooperation in Germany for another five years.

Under the terms of the agreement, which runs until 2030, RTL+ Premium is automatically included in most subscription plans of Deutsche Telekom’s TV platform MagentaTV without additional fees for MagentaTV customers. Bundling RTL+ Premium and MagentaTV gives viewers access to more than 55,000 hours of programming on all devices across various genres, from live sports such as the UEFA Europa League and NFL to drama series and reality shows, news and documentaries.

MagentaTV customers can also upgrade to RTL’s all-inclusive entertainment offer, RTL+ Max, which also contains music and audiobooks. In addition, MagentaTV customers have full access to RTL Deutschland’s portfolio of ten free-TV channels and four pay-TV channels in HD resolution.

“Our streaming businesses in Germany, France and Hungary continue to grow dynamically in all key dimensions: number of paying subscribers, viewing hours, subscription and advertising revenue. We have defined a clear path to reach profitability with our streaming business in 2026,” said Thomas Rabe, CEO of RTL Group, parent company of RTL Deutschland.

“Renewing the successful cooperation between Deutsche Telekom and RTL Deutschland for another five years contributes significantly to our strategic goals. We will continue to invest in first-class content and start the migration of RTL+ in Germany to the Bedrock streaming technology platform in 2025,” added Rabe.

RTL Group has defined the following strategic targets for its streaming services RTL+ in Germany, M6+ in France and RTL+ in Hungary: by 2026, the media company aims to reach around 9 million paying subscribers and around €750 million of streaming revenue. RTL Group plans to increase the annual content spend for its streaming services to around €500 million and to become profitable in streaming by 2026.

Deutsche Telekom and RTL Deutschland started their streaming cooperation in 2020.

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Filed Under: Distribution, Platforms, Streaming, Top Story Tagged With: Deutsche Telekom, MagentaTV, RTL, RTL Deutschland, RTL Group, Thomas Rabe Edited: 21 January 2025 17:30

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About Jörn Krieger

Jörn reports on the latest developments in Germany, Austria and Switzerland. Since 1992, he has been working as a freelance journalist, specialised in digital media, broadcast technology, convergence and new markets. He also takes up University lectureships, writes articles in specialist publications, and produces radio reports. Jörn is also a moderator of panel discussions at industry events such as ANGA COM, Medientage München and IFA Berlin.

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