• Subscribe to our Daily News Emails
  • Advertise
    • Media Info
    • Terms & Conditions for Advertisers
    • Mechanical Data

Broadband TV News

Independent. Since 2003

  • Home
  • News Line
    • Central & East Europe
    • People
  • TV
    • On Demand/VOD
    • IPTV
    • Cable
    • Satellite
    • Terrestrial
    • Distribution
  • Business
  • Tech
  • Events
    • Events Diary
    • BTN Events
    • Events Coverage
    • Submit the details of your event
  • Features
  • Resources
    • White Papers

Liberty Global -EY report forecasts AI gains

January 21, 2025 13.27 Europe/London By Broadband TV News Correspondent

A new report from Liberty Global and EY suggests that the strategic adoption of AI in the telco sector has the potential to drive major sustainability gains over the next decade.

The report – ‘Smarter networks, greener planet’ – looks at how the telecommunications industry can harness artificial intelligence (AI) to help meet important sustainability goals in the sector.

Whilst acknowledging the energy intensity of AI – through practices such as the widespread integration of GenAI features into mobile applications – the report also highlights the technology’s potential for driving operational efficiencies within the telco sector. These include applications such as optimising energy use in mobile and fixed networks and using AI-enhanced video technology to improve efficiency in network builds.

The scale of the challenge created by AI-driven applications is illustrated by research cited in the report that shows that in just two years’ time the AI sector could consume between 85 and 134 terawatt hours (TWh) of electricity annually – approximately 0.5% of total global consumption and roughly equivalent to the current electricity usage of the Netherlands.

Mike Fries, Chief Executive Officer, Liberty Global, said: “As data traffic continues to grow exponentially, we are committed to playing our part in reducing emissions throughout our networks and operations. We’re excited about the potential of AI to help us do this – and we’re already seeing the benefits in areas such as the optimization of energy use in our networks and making our network builds more efficient.”

Sustainability gains through AI would leverage the sector’s long-standing reputation for innovation, illustrated by research in the report which states that telco operators now carry as much as 10 times more data compared with five years ago, whilst maintaining similar levels of energy consumption.

Dr Harvey Lewis, partner for AI at EY and the author of the report, adds: “While the scenarios we present are speculative, they highlight the strategic potential of AI in the telco sector. Success will depend on network collaboration across Europe, investment in skills and infrastructure to create more competition, and a holistic approach to AI adoption that balances immediate efficiency gains with long-term sustainability impacts.”Overall, the report strikes an optimistic tone. Outlining four hypothetical outcomes for AI and sustainability in the next ten years, it predicts that the most likely is a scenario whereby AI helps minimize the extra energy required to support a huge growth in volume of data carried over telecommunications networks, while also yielding a number of other benefits. 

  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on WhatsApp (Opens in new window) WhatsApp

Related

Filed Under: Newsline, Telco Edited: 21 January 2025 13:27

Avatar photo

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

Latest News

  • ITVX sets new May streaming record as drama and soaps drive growth
  • Vodafone refreshes TV app with new features and branding
  • Amazon launches Prime in South Africa
  • FIFA+ moves exclusively to DAZN
  • TiVo: Viewers return to more than 10 video services

Philipp Rotermund

One Burning Question with NEM Dubrovnik 2026 Speakers

Behind every headline-making series, platform launch, or ratings success, there’s a bigger conversation shaping the future of the industry. From audience behaviour and content discovery to collaboration, innovation, and sustainability – some of the most important topics in TV and streaming still don’t get enough attention. That’s why we asked NEM Dubrovnik 2026 speakers One Burning Question: … [Read More ...]

Most Popular

  • Polish streaming market reaches maturity as torrent use rebounds
    Polish streaming market reaches maturity as torrent use rebounds
  • FIFA+ moves exclusively to DAZN
    FIFA+ moves exclusively to DAZN
  • Amazon launches Prime in South Africa
    Amazon launches Prime in South Africa
  • YouTube overtakes Netflix in daily viewing time as TV consumption accelerates
    YouTube overtakes Netflix in daily viewing time as TV consumption accelerates
  • M6 to broadcast FIFA World Cup 2026 matches in UHD via Fransat satellite platform
    M6 to broadcast FIFA World Cup 2026 matches in UHD via Fransat satellite platform
  • Vodafone refreshes TV app with new features and branding
    Vodafone refreshes TV app with new features and branding
  • ITVX sets new May streaming record as drama and soaps drive growth
    ITVX sets new May streaming record as drama and soaps drive growth

Broadband TV News

  • Subscribe
  • About us
  • Contacts
  • Logos & Pictures
  • Privacy Policy
  • Terms and Conditions

Advertising

  • Media Info
  • Terms & Conditions
  • Mechanical Data
  • Video Services

News

  • Latest
  • Central & East Europe
  • TV
  • Tech
  • Streaming
  • Cable
  • Satellite
  • Terrestrial
  • IPTV
  • Business
  • People

Events

  • Events Diary
  • BTN Events
  • Submit the details of your event
  • Media Meet & Greet

Editorial

44 Telegraph Street
Cottenham, Cambridge CB24 3QF
news@broadbandtvnews.com

Commercial

Arundel View Cottage
Wepham
West Sussex
BN18 9RA
sales@broadbandtvnews.com

Connect with Us

 

Copyright © 2026 Broadband TV News LLP · Log in

Loading Comments...

    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.