
Access Advance LLC has launched a new industry solution for codec licensing in the video distribution market.
Advance says the VDP will build on its existing HEVC and VVC Advance Patent Pools, which are supported by a substantial majority of video codec implementers and patent owners.
It will provide a single one-stop-shop licence, covering internet streaming with all four of the most recently developed video codecs (ie, HEVC, VVC, AV1, and VP9) available today, with fixed tiered pricing scaled to the size of the video distributor’s business.
“In recent years, the industry has increasingly sought to license video codec patents directly to content streaming providers, which have benefitted tremendously from their use of patented, efficient video codecs,” says Advance CEO Peter Moller. “Advance has been approached by market participants, from both internet video distributors and patent owners, who believe we are uniquely positioned to achieve a rapid aggregation of patents to clear substantial IP risk while establishing a framework for fair and reasonable rates.”
Moller adds that while Advance has met with a number of internet video distributors over the past year it will now spend the next two to three months to further engage with interested market players before publicly announcing the rate structure.