Viewing to Channel 5’s streaming service My5, grew at its fastest-ever rate in 2024.
Barb TV Viewing Minutes for the Paramount-owned PSB were up by 53% on 2023.
This record level of growth was higher than any other PSB streaming service over 2024 (based on Barb TVM year-on-year growth versus 2023: BBC iPlayer +24%; ITVX +22%; Channel 4 +15%).
The broadcaster has developed a strong following for drama such as its revival of All Creatures Great and Small, and new series The Teacher and Ellis. Non-scripted hits on My5 over 2024 included Phillip Schofield: Castaway with true crime such as Cause of Death also driving viewing.
Channel 5’s Chief Content Officer, Ben Frow said: “2024 was a huge year for My5 as our viewers really discovered the depth of content, particularly our Channel 5 dramas, that we have on the service. We know that audiences increasingly want to switch seamlessly between streaming and linear TV and that’s why in March we are relaunching both our services under the combined brand of 5 with a significantly greater range of programming on offer.”
The increased viewing to My5 comes ahead of a relaunch for the streaming service in March 2025 as Channel 5 and My5 come together under a new unified parent brand of 5 across linear, streaming and digital platforms. The relaunched streaming service will feature additional boxsets and shows from across the Paramount family and other content partners. There will also be a leading kids and family offer from Milkshake! and Nickelodeon, and a range of new FAST channels.
