Comcast Technology Solutions (CTS) is to further integrate its technologies with advertising ecosystem creator Mediaocean.
The first such integration, slated to launch in Q2 2023, will help agencies and brands to seamlessly manage creative traffic and distribution directly within Comcast Technology Solutions’ AdFusion platform.
Among the benefits highlighted by the companies are a faster time to market, increased accuracy and gaining full visibility into campaign metadata.
“This partnership represents a major leap forward in how agencies and brands manage their TV advertising.” said Bart Spriester, SVP & GM of CTS. “By breaking down silos and integrating creative and media buy data seamlessly, we are giving advertisers the tools they need to act faster, more accurately, and with singular efficiency. This is about streamlining advertising operations into a unified ecosystem.”
“Our expanded collaboration with Comcast Technology Solutions underscores our commitment to driving innovation for our clients. This bi-directional integration provides the control and precision needed to navigate today’s complex media environment while unlocking new efficiencies that maximize the value of every media dollar spent.” adds Ramsey McGrory, Chief Development Officer of Mediaocean.
By seamlessly integrating data across the advertising ecosystem, AdFusion streamlines workflows, enhances operational efficiency, and automates the management of ad campaigns, ultimately driving better, faster, and smarter results for our clients.
