Business and financial channel CNBC has entered the streaming market with a new $14.99 per month service.
CNBC+ quietly launched on New Year’s Day and is available on iOS and Android apps, and on the CNBC website.
Details were announced in an email sent to viewers who had previously expressed an interest in CNBC’s digital offers.
Subscribers gain access to the regular CNBC feed, an enhanced version with additional textual data, and a library of recent interviews. However, those who take their investments seriously can opt to pay $600 a year for a package that also includes additional stock ratings, a My Portfolio feature, and participation in an investment club fronted by CNBC personality Jim Cramer.
The question for CNBC is whether Mr Cramer and colleagues can offer enough value over and above the existing CNBC channel that is widely available on TV and broadband services.
CNBC is not the first financial channel to attempt a direct-to-consumer service, In April 2023, as the new Warner Bros. Discovery management took control, streaming service CNN+ was shut after just a month. The following September CNN Max was launched as part of a wider offer to Discovery/Max subscribers.
CNBC is one of a number of assets that owner Comcast plans to spin-off into a separate company.
