Titan OS will use ThinkAdvertising to enhance its new Connected TV (CTV) advertising offer, Titan Audience Segments.
The service is available as part of advertising arm, Titan ads, and provides fully consented comprehensive viewership data from millions of Titan OS TVs.
ThinkAdvertising uses proprietary AI and machine learning algorithms to process billions of viewing behaviours, transforming them into actionable audiences and affinity categories, plus household composition data. With the world’s largest data set of over 470 million real-time viewers and over 20 years of experience across 47 languages, ThinkAdvertising features unmatched machine learning with global perspective and viewership insights. ThinkAdvertising is proven to increase click-through rates and purchases while reducing reliance on third party data.
Titan OS, the European independent Operating System for Smart TVs, currently reaches over 4 million active households across Europe on Philips Smart TVs. By the end of the rollout of its selection of FAST channels on Sony’s Android TVs, its reach will increase to over 9 million.
It will also soon extend to JVC devices through a strategic agreement with Currys.
Titan Ads can reach 30 million streaming households with local ad sales houses, content providers, and telcos including Virgin Media in the UK.
