Almost ten years after Goldbach Germany was founded in January 2015, the company will become two independent companies from 2025 under the names Goldvertise and eisbach.media.
Goldvertise will continue to market the media types TV, connected TV and online video. The portfolio includes more than 45 connected TV partners, over 40 linear special interest TV channels and an extensive online portfolio with up to 1.5 billion monthly ad requests. The partner relationships and operational functions will remain in place and will be continued under the new name. Frank Möbius will remain Managing Director of Goldvertise.
Headed by Claudia Zayer as Managing Director, eisbach.media offers premium inventory in the public space. The comprehensive network of digital screens in malls, EV screens, retail and big screens reaches mobile and active target groups on the move directly before purchase decisions.
“The reorganisation of Goldbach Germany is a great opportunity for all of us. Both companies can focus on their specialised areas and grow strategically. With Goldvertise, we are bundling the media types CTV, TV and online video under the term ‘Total Video’ and will utilise the existing synergies in future. We are highly motivated to further develop the market together with our partners and to provide advertisers with exclusive, high-reach and innovative advertising opportunities,” said Frank Möbius.
Claudia Zayer added: “The entire DOOH team at Goldbach Germany will continue to be on board under the new name. We are incredibly pleased that we can take this step and are convinced that we will be able to react quickly and flexibly to all market conditions.”
Christoph Marty, CEO of Goldbach Group, concluded: “I am very pleased that Goldbach Germany will be able to focus more on its individual marketing focus as a result of the reorganisation. I wish both teams continued success.”
