Sports streaming service DAZN is joining forces with broadcast video solutions provider LTN to bring a broad range of live coverage of international football competitions to betting audiences and commercial partner platforms across Germany.
Harnessing a suite of LTN’s automated linear channel creation and playout technologies, DAZN now delivers a flexible portfolio of 11 low latency, live streaming channel variants to around 1,000 betting locations and its distribution partner platform, Amazon Prime Video.
DAZN’s multi-year partnership with LTN enables the streaming provider to spin up and manage unique versions of its core linear channels to support high-concurrency matchdays, delivered at low latency via LTN’s fully managed, multicast global IP network. Starting this autumn, DAZN delivers an additional pop-up linear channel to bring up to eight concurrent matches to distribution partners, including a range of matches from top European football leagues.
“We serve sports fans wherever they are with engaging, unique live experiences. In-play wagering involves incredibly demanding streaming requirements – fans enjoying the game from their local betting shops need to know their stream is as close to real-time as possible,” said Bernd Brunner, DAZN Head of Linear Channel. “LTN enables low latency from ingest to playout and distribution – and they understand how to provide simple, scalable, reliable services that our team can operate from anywhere. We see LTN as a partner for growth that helps us increase value and reach more audiences with exceptional sports content.”
DAZN utilises LTN’s hosted playout solution, LTN Lift/LTN Schedule, to automate the creation and playout of new digital linear channels, delivering them at low latency to distribution platform provider iGameMedia, delivering streams at ultra-low latency to betting outlets across the region, including Tipico and Bet3000. Meanwhile, LTN enables DAZN to manage residential and commercial rights agreements and blackout requirements while delivering a number of concurrent live feeds to Amazon Prime Video subscribers.
“DAZN spearheads innovative linear channel creation and distribution strategies to engage new audiences with fan-first streaming experiences on any platform,” said Chris Myers, LTN EVP, Chief Revenue Officer. “Our unique partnership helps DAZN cost-efficiently scale its business with an ultra-flexible, easy-to-operate system that brings the biggest live events to fast-growing audiences with low latency transmission. We’re proud to support DAZN’s journey as it expands across new markets and drives global viewership.”
