British TV exports around the world fell slightly in 2023-24, down two per cent on the previous year, to £1,818 million according to PACT’s annual TV Exports Report published today. Although this is still 27% higher than sales in 2020-21.
The independent producers association found that despite the challenges in the US market over the past 24 months, the United States continues to be the largest destination for UK TV exports, accounting for almost one third of exports, and it remains the region of primary focus for British distributors. Sales to the US grew by 13% year on year to a new high of £593 million.
Other countries in the top 10 that experienced growth included the Netherlands (25% cent increase to £35 million) and South Africa (20% increase to £27 million). Germany and The Nordics both saw eight per cent increases, reaching their highest ever total export revenues (£118 million and £104 million respectively).
Elsewhere in the top 10 countries, France, Italy and Spain all saw significant decreases, with France falling out of the top five for the first time.
International Productions grew significantly by 29%, to £325 million, increasing its share of total TV exports from 14 to 18%.
Scripted Drama continued to dominate the genre share of exports, but fell to 43% from 49% in the previous year, whereas Entertainment saw the biggest increase of six per cent to 27%.
