Wedotv is launching its Wedotv movies and Wedotv Big Stories channels to 1 million addressable households in Italy.
Its partnered with Spanish technology company Agile Content and will join its Agile TV platform, launched earlier this year in partnership with Grupo Tessellis, a joint venture between Linkem-Tiscali and regional telco Convergenze in Italy.
“Wedotv entered the Italian TV market last year with the launch of localized versions of our FAST channels and direct-to-consumer AVOD platform on Samsung TV Plus. We are pleased to expand our footprint in the market on Agile TV to reach a whole new audience there,” said Philipp Rotermund. “I was immediately impressed with Agile TV’s array of advanced features and we are delighted to be a part of their programming lineup.”
Female-skewing Wedotv movies and Wedotv Big stories, which focuses on outdoor survival, reality, and cooking shows are available in Italian and customised for the local audience.
“We are part of Tessellis’s aggressive broadband expansion so we are focused on building a first-rate line up of entertainment content for our rapidly growing customer base,” said Koldo Unanue. “Wedotv’s FAST channels, featuring top movies and high-quality non-fiction programming, are precisely the kind of quality services we want to populate this service with to distinguish it in the market.”
In addition to Wedotv movies and Wedotv BIG stories, Wedotv operates the FAST channels Wedotv sports, featuring live sports such as competitive sailing and horse racing and sports documentaries, Wedotv True Stories, featuring true crime and documentaries, and Wedotv Amor, with a vast selection of popular telenovelas.
