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Ziggo and Netflix launch joint advertising campaign

November 25, 2024 13.27 Europe/London By Julian Clover

Ziggo and Netflix have launched a joint advertising campaign to introduce a new “bundle” that combines live sports and entertainment: the Netflix & Ziggo Sport Totaal package.

The bundle combines Netflix with Ziggo Sport Totaal, which broadcasts live sports, from over 500 UEFA European club football matches to racing. “Our goal is to always provide our customers with the best in sports and entertainment. This bundle delivers a complete experience that appeals to fans of sports, films, and series,” says Robin Kroes, Director of Consumer Market at VodafoneZiggo.

“We’re thrilled with how this bundle brings together live sports, sports stories, and entertainment to serve all types of fans. It makes titles like Formula 1: Drive to Survive, Simone Biles: Rising, and Senna even more relevant for Ziggo customers,” says Patrick Danckwardt, Head of Business Development Benelux and Nordics at Netflix.

In the commercial, Ziggo Sport commentator Sierd de Vos enjoys Squid Game while other viewers switch between sports matches and series. The central message: this bundle is for all fans.

The Netflix & Ziggo Sport Totaal bundle is available for €19.95 per month (with Netflix Standard), providing a monthly discount of €8.99. New customers also benefit from a special introductory offer during the first three months.

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Filed Under: Newsline Edited: 25 November 2024 13:27

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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