An additional six minutes a day of screen time were added by Polish viewers in October.
The latest report from Nielsen’s The Gauge reflected the anticipated affect on viewing as summer moved into autumn.
Viewership in Poland during October saw an uptick across different types of content.
Traditional TV channels experienced a 3% increase in viewership, while streaming services saw a 2% rise. Key attractions on linear TV included football matches from the Nations League featuring Poland vs. Croatia and Poland vs. Portugal, as well as popular Polish series and news programmes.
Amongst the streamers, YouTube and Netflix remained the most popular services accessed via TV screens. The proportion of total video viewing on TV screens attributed to streaming was 8.7% in October, marking a slight decrease of 0.1% from September 2024.
