The Association of Commercial Television in Europe and Video on Demand Services in Europe (ACT) has marked World Television Day with the publication of a new public policy manifesto.
Covering 2024 to 2028, ACT recommends that policymakers look to three guiding pillars to bolster the significant contribution of the industry to cultural diversity, media pluralism and economic growth.
Cécile Frot-Coutaz, ACT President, said: “Today marks a key milestone for ACT as we celebrate 35 years and launch our public policy Manifesto. On World Television Day, in the heart of the EU, we unite TV and VOD leaders to champion cultural diversity, media pluralism, and trusted news. Together, we inform, entertain, and connect millions daily, standing as the voice of European media and a pillar of democracy and the economy.”
The three principals covered by the Manifesto are:
- Parameters that fit the new media environment: the economic reality of the audiovisual landscape in Europe needs a legal and regulatory framework that ensures stability and drives competitiveness
- Policies that allow media to compete & grow: allowing media to compete effectively and grow means effective support for pluralism, implementation of new ex-ante European rules and a more modern competition policy framework
- Principles to promote IP & contractual freedom: the fundamental commercial drivers of value for media – intellectual property and contractual freedom – need to be preserved and better enforced.
There’s also a new logo that puts the ACT letters alongside Fast Forward, Play and Stop buttons and the legend Voice of European Media.
