German media company Your Family Entertainment (YFE) has chosen SAWA Rights Management to distribute its Fix&Foxi channel and, for the first time, the RiC.today channel in the MENA region.
SAWA Rights Management was allocated the exclusive rights to supply the channels to telecom operators and the hospitality industry across the region as part of a strategic partnership, taking YFE’s programming into homes, hotels and family-friendly venues.
This agreement makes the channels accessible to millions more families across the Middle East and North Africa. The Fix&Foxi channel, available in English and Arabic, and RiC.today in English and German, are targeting audiences of all ages with family entertainment that’s both engaging and educational.
“We are thrilled to collaborate with SAWA Rights, a distinguished partner in content distribution for the Middle East and globally,” said Armin Schnell, Executive Vice President Sales of YFE. “SAWA’s expertise and dedication to quality make them the ideal representative to bring Fix&Foxi and RiC.today to new audiences. Together, we’re opening doors to trusted, family-friendly programming that families and children can enjoy and learn from.”
This partnership is part of YFE’s broader strategy in digital transformation, harnessing AI-driven innovations in the entertainment industry. To fuel this growth, YFE plans a capital increase aimed at accelerating the deployment of advanced digital platforms and AI-enhanced tools.
“SAWA are excited to partner with YFE network to bring Fix&Foxi and RiC.today channels to the MENA region. This collaboration underscores our commitment to our customers by continuously expanding our channels’ portfolio, providing our customers with over 300 unique TV channels from around the world,” added Ali Ajouz, CEO of SAWA Rights Management. “By securing these exclusive rights, we are not only enhancing our offerings, but also setting a new standard for family and kids’ entertainment in the region which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.”
