England captain – and Bundesliga top scorer – Harry Kane has become a brand ambassador for Sky Stream in the German market.
The Bayern Munich striker will be promoting a joint marketing campaign with Netflix for the launch of Squid Game S2.
Kane and Guardians from the Netflix series will discuss, “shooter to shooter”, who is the bigger “entertainment hit”.
Daniela Kühn, Vice President Marketing, PR & Media at Sky Deutschland: “The opportunity to bring attention-grabbing entertainment greats like Harry Kane and the iconic characters from the Netflix series Squid Game together in one campaign doesn’t come around often. We’ve managed to tell a story that Sky Stream brings to life in a playful way – with the new TV box, we’re bringing the best content to your home quickly and easily.”
The Christmas campaign is an example of close creative collaboration between the marketing teams of both companies and Sky Creative in London and promotes the new Sky Stream Box and television over the Internet in Germany across all media. The campaign will attract attention with nationwide TV spots and giant posters in the major cities of Cologne, Munich and Berlin as well as other out-of-home, print, digital and social media measures.
