Amazon is to shut its ad-supported streaming service Freevee after five years.
Content from the platform will move to the Prime Video brand. Freevee is expected to be phased out in the next view weeks.
Freevee was home to shows that had previously been premiered on the then ad-free Amazon Prime Video. It also developed its own content such as Bosch: Legacy and the reboot of the Australian soap Neighbours.
“To deliver a simpler viewing experience for customers, we have decided to phase out Freevee branding,” said an Amazon spokesperson. “There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST channels.”
In January, Amazon denied an Adweek report that Freevee was facing closure, but with advertisements included as part of Amazon’s main streaming service, its demise was somewhat predictable.
