Azerion Group, an advertising and entertainment media platform based in the Netherlands, is taking over advertising broker Goldbach Austria.
Financial details have not been disclosed. This partnership marks a major step forward for both companies, poised to drive growth, innovation and advertising opportunities in Austria, according to Azerion.
Goldbach Austria’s team will remain at the heart of the business, nurturing client relationships and advancing operational operations as they integrate into the Azerion Group. The transaction is set to close following regulatory approval by the Austrian Federal Competition Authority, and the Goldbach brand will remain in place for the foreseeable future, according to Azerion.
“This is a game-changer for our presence in the DACH region. Goldbach’s extensive network of partners and strong relationships with publishers provide a unique reach across Austrian audiences, perfectly aligned with the Azerion platform. Goldbach’s expertise in DOOH, linear TV, CTV, and display advertising will be invaluable as we grow together, amplifying Azerion’s offerings on a global scale. This acquisition means that Azerion is one of the most significant actors in the DACH digital advertising market thanks to a highly competitive position in Austria,” said Sebastiaan Moesman, Chief Strategy Officer at Azerion Group.
Josef Almer, CEO of Goldbach Austria, added: “Joining forces with Azerion Group is an incredible opportunity for Goldbach Austria. With Azerion’s strength in the European media landscape, coupled with its advanced technology, resources, and vast inventory across all screen media, we’re more energized than ever to make a lasting impact in the Austrian market. Together, we will bring fresh, innovative ideas to our clients and open up a world of new possibilities.”
The companies in the Goldbach Group market and broker advertising space on TV and radio as well as in print, online and mobile media. Their activities also include outdoor advertising and performance marketing. Goldbach operates in Switzerland, Austria, and Germany and is part of the TX Group.
