Samsung TV Plus’rapid expansion is fueled by its core US user base who over-indexes in the key 18-49 advertising demographic.
As streaming expands consumer options and access to premium content, Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has seen remarkable growth. Now with 88 million monthly active users and an over 50% increase in global viewership YoY, Samsung TV Plus’ audience scale and engagement make it the #1 app in the US on the #1 TV brand.
The service’s rapid expansion has been fueled by its core US user base of Gen Zers, Millennials, and Gen Xers, who over-index in the key advertising 18-49 demographic. Samsung TV Plus continues to strengthen its global presence with recent launches in Singapore and the Philippines, and is soon to launch in Thailand, its availability to 30 territories worldwide.
Worldwide, Samsung TV Plus now offers around 3,000 channels.
“The success of Samsung TV Plus reflects our commitment to delivering a superior user experience with high-quality content that resonates with consumers. When we embarked on this ambitious journey, our vision was to offer a premium streaming alternative that was both simple to use and free. The strategic bets we made nearly a decade ago have established a strong foundation for a service now enjoyed by 88 million streamers each month, and the path ahead is bright and promises continued growth well into the future,” said Salek Brodsky, Senior Vice President and General Manager at Samsung TV Plus.
“As the ad-supported streaming ecosystem continues to surge in popularity, Samsung TV Plus has emerged as a clear favorite among viewers across key demographics, with advertisers in prime verticals already leveraging its immense opportunity,” said Michael Scott, Vice President, Head of Ad Sales and Operations, Samsung Ads.
“With today’s announcement, it’s evident that our viewers continue to be super leaned in and engaged, choosing to return time and time again. For advertisers looking to drive outcomes and prove results, Samsung TV Plus brings together the best of TV and streaming to offer an effective and measurable performance-driven solution.”
