Virgin Media has become the first major UK telecoms provider to enable digital methods such as Apple Pay and Google Pay for recurring contract payments.
The method, which is increasing in popularity on e-commerce sites, is seen as a convenient alternative to traditional direct debits
The launch follows a successful trial period and means new customers signing up for Virgin Media broadband, landline or TV services will be able to check out quickly with the tap of a button and set up their future recurring monthly bills to be paid via Apple Pay or Google Pay.
The transaction will also be fully secure as both Apple Pay and Google Pay requiring biometric authorisation such as Face ID or Touch ID to verify the customer’s identity.
“We are always looking at new and innovative ways we can make our customers’ lives easier and provide unmatched capabilities that enhance the customer experience in our digital channels,” said Christian Hindennach, Chief Commercial Officer at Virgin Media O2. “While we will continue to support direct debits, it’s vital that we evolve and utilise the technology available to give our customers greater flexibility. They can now pay for their broadband, TV or landline contract in the same way they’d buy a cup of coffee or order clothes online.”
Virgin Media is working on expanding the availability of Apple Pay and Google Pay to existing customers in 2025, alongside a number of other digital initiatives designed to enhance customers’ experience.
