Gracenote has reached an agreement with Amagi that will allow content partners select Gracenote products through Amagi’s channel creation solution.
The integration streamlines FAST go-to-market, allowing for more efficient content management and delivery. It also ensures that publishers’ content metadata is normalised and enriched at the earliest stages of the FAST channel creation process and then quickly passed to Gracenote’s global distribution network.
“FAST represents the next chapter of streaming and content metadata is the key driver of engagement fueling the evolution,” said Tim Cutting, Chief Revenue Officer at Gracenote. “Our collaboration with Amagi holistically helps content publishers accelerate FAST go-to-market so they can capitalise on the opportunity and drive monetisation now.”
“Our agreement with Gracenote aligns perfectly with our mission to simplify and accelerate content monetization in the rapidly evolving CTV ecosystem,” said KA Srinivasan, Co-founder and Chief Revenue Officer at Amagi. “By integrating Gracenote’s industry-leading metadata enrichment and normalization services into our cloud-based playout and content delivery workflow, we’re enabling content owners to bring their programming to audiences more efficiently than ever before — reducing time to market and enhancing content discoverability across major FAST platforms. This collaboration marks a significant step forward in streamlining the FAST channel creation and distribution process.”
Gracenote will attend Amagi’s LA FAST 2024 conference on October 1.
