Dedicated M6 content channels on Pluto TV, a new Pluto TV branded area on M6+ and an advertising agreement scale the free ad-supported streaming business in France are part of a new strategic partnership.
M6 and Pluto TV announced the agreement Tuesday, describing it as an “unprecedented partnership”.
A total of 12 Pluto TV channels will be launched across the M6 ecosystem with nearly 3,000 hours of content from the platform’s franchises such as Just Tattoo Of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom and MTV Classics as well as channels dedicated to movies, series, and animations;
In addition, as part of the deal, M6 will become Pluto TV’s advertising partner, allowing M6 Publicité to sell the entire Pluto TV inventory in France as part of its portfolio and Pluto TV content accessible on M6+. Paramount Advertising in France will also sell the Pluto TV inventory in the market alongside the M6 advertising team.
“The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6,” said Olivier Jollet, Executive Vice President and International General Manager at Pluto TV. “M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”
“As a pioneer in digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan, in response to the growing digital consumption of our content,” adds Henri de Fontaines – Member of Groupe M6 Executive Board in charge of strategy, streaming and distribution.
“With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time. Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutions.”
Launched in May 2024, the agreement with Pluto follows earlier partnerships signed with Konbini and Hayu.