Music video streaming platform XITE has extended its connected TV app to Android TV in the UK, Canada, and Germany.
It follows the successful launch of the app in The Netherlands, and United States in May of this year.
Audiences in the UK, Canada, and Germany can now explore XITE’s collection of music videos curated playlists, all from their Android TV devices.
“Our partnership with Android TV marks an important step in our ongoing expansion,” said Cees Honig, co-CEO of XITE. “Following our US launch earlier this year, this collaboration allows us to bring our premium content to even more viewers, enhancing their entertainment options and providing the ultimate music video experience directly in their living rooms!”
Founded in Amsterdam in 2008, the Netherlands, XITE now reaches over 100 million households across Europe, North America, Latin America and Australia through linear networks, interactive TV, and on-demand streaming services.
