FAST Channel platform Pluto TV and German Bundesliga football club Borussia Dortmund (BVB) have teamed up for a dedicated 24h channel and marketing activities.
As part of the agreement, the Pluto TV logo will be visible on the sleeves of the BVB men’s team in all cup competitions of the 2024/25 season, including the UEFA Champions League, the DFB-Pokal and the 2025 FIFA Club World Cup.
Pluto TV will also become a premium partner supporting BVB’s women’s team which includes sleeve branding across all competitions. The partnership also extends to Pluto TV logo branding across all BVB Bundesliga home matches as well as for BVB’s eFootball team.
In addition, Pluto TV will launch a curated FAST Channel dedicated to the football club. The new channel will bring football fans content dedicated to BVB, including full match replays of current and historic BVB matches. The FAST Channel will be available across all global markets where Pluto TV has a presence, including the US, Germany, Switzerland, Austria, the UK, Nordics, Italy, France, Spain, Canada, Latin America, Brazil, and Australia, among others.
“Pluto TV and Borussia Dortmund are a match made in football heaven. Our new global partnership unites two teams that give their all for black & yellow, significantly boosting Pluto TV’s brand awareness worldwide. With the launch of Borussia Dortmund FAST Channel on Pluto TV, we will combine our passion for sports with our curated content model to captivate fans. Football is more than just the 90 minutes on the pitch, and through this collaboration with a club that has made significant contributions to the sport’s history, we aim to showcase the very best of this world,” said Olivier Jollet, EVP & International GM for Pluto TV.
Carsten Cramer, Managing Director of Borussia Dortmund, added: “Partnering with Pluto TV, a member of the Paramount Global family, provides us with an innovative platform that enhances our presence across international markets, reaches new target audiences, and strengthening our connection with local fans. Pluto TV’s commitment also includes the BVB women’s and eFootball teams, aligning seamlessly with our holistic approach.”
