IBC 2024 added 2,000 more visitors than in 2023.
Organisers said the Amsterdam show enjoyed 45,085 attendees from 170 countries. There was also an increase in the number of exhibitors, which grew by 100 to over 1,350.
Themes that emerged over the four days (13-16 September) included AI, 5G, cloud and adtech, which were covered both in the conference and on the show floor.
“IBC continued on an upward trajectory in 2024, with tremendous turnout across the entire IBC community as people gathered in Amsterdam to explore the technological advances and market dynamics redefining our industry,” said Michael Crimp, IBC’s Chief Executive Officer. “In a year marked by major events such as the Olympics and national elections, there was an extremely positive buzz at IBC2024. This year’s show addressed soaring interest in trends such as AI’s leap from theory to real-world applications, how the industry is fighting disinformation in news, and the need to foster talent and diversity across media, entertainment and technology.”
The new AI Tech Zone, powered by EBU, was packed with visitors engaging with leading innovators on practical applications ranging from automated video editing and music-audio separation to content provenance tracking and fast and secure cloud storage. Then Zone stage featured AI pioneers sharing insights into how the technology will impact the future and how it is already transforming media in areas such as discoverability, news verification, and creating immersive experiences.
The inaugural, free-to-attend IBC Talent Programme featured lively and engaged discussions on mentoring the industry’s next generation, recruitment challenges, and the importance of diverse perspectives for driving innovation.
