Households with children are less likely to cancel streaming service subscriptions than those without them, according to Ampere Analysis.
The trend has resulted in streaming services acquiring more children’s content, despite a fall in new kid’s shows.
Olivia Deane, Research Manager at Ampere Analysis explains: “A global decline in commissioning caused by slowed growth in the streaming market poses a range of challenges to children’s content. Children & Family titles were the third most affected by this slowdown between 2022 and 2023. They were behind only the more expensive genres of Drama and Crime & Thriller. Those who can find independent funding, especially for titles based on existing intellectual property with reliable audience appeal, will have an advantage in a busy acquisitions market.”
Children & Family titles are among the most affected by the global slowdown in commissioning experienced since 2022. Over that time the number if new titles announced had fallen by 15%.
While VOD commissions are the worst affected, well-funded public broadcasters provide more consistent opportunities for the creation of children’s content, especially in Western Europe.
