TiVo’s personalized content discovery platform for smart TV, operator and automotive solutions is now available in 38 European markets and across 18 major brands, the Xperi company said Tuesday.
The announcement follows findings in the UK Video Trends Report for Q2 2024, which is expected to say UK consumers use an average of 6.5 content sources, with an average monthly spending of nearly £75.
Additionally, 61% of consumers use more than one app in a typical viewing session and over 50% of respondents consider it a significant pain point to browse multiple apps to find something to watch.
TiVo’s personalized content discovery platform deploys artificial intelligence algorithms to analyse viewing habits, preferences and regional cultural nuances. By integrating data from multiple streaming services, traditional broadcasters and local content providers, TiVo’s super aggregation offers a seamless user experience in discovering relevant shows, movies, live TV and sports.
The personalized content discovery platform is backed by TiVo’s advanced metadata solutions, which aim to solve common user frustrations around finding and accessing desired content across multiple platforms.
“Our goal is to revolutionize the way viewers discover content by providing a seamless and personalized experience,” said Gabriel Cosgrave, general manager of EMEA for Xperi.
TiVo Broadband, which launched in the United States earlier this year and is now available in Europe, is transforming the content experience through super aggregation and advanced discovery for broadband-only customers. The operator-branded solution provides integrated access and advanced search, discovery and recommendations to free ad-supported streaming TV (FAST), advertising-based video on demand (AVOD), over-the-top and live TV, as well as content from a variety of subscription video-on-demand (SVOD) channels tailored to a broadband-only customer base.
“With this solution, we are bringing TV and OTT content to broadband-only customers which is attractive to the growing broadband market,” said Cosgrave.
TiVo’s OEM partners include Bush, Daewoo, Digihome, Panasonic, Sharp, Telefunken, and Vestel.
