Portugal reported an increase of 86,000 pay-TV subscribers at the end of the second quarter of 2024.
However, the year-on-year growth to 4.6 million has slowed down, with the regulator Anacom reporting the lowest annual growth (+1.9%) since the end of 2013.
89% of Portugal’s pay-TV subscribers are in the residential segment
The overwhelming majority of subscribers take their pay-TV services as part of a wider package – only 1.9% were sold separately.
At the end of Q2 2024, fibre-to-the-home represented 65.2% of total subscribers, followed by cable TV (26.3%), satellite TV/DTH (6.8%) and ADSL (1.7%).
MEO was the provider with the highest share of pay-TV subscribers (41.8%), followed by the NOS Group (36.2%), Vodafone (19.3%) and NOWO (2.7%). MEO and Vodafone were the providers that, in net terms, attracted the most subscribers compared to the same quarter of the previous year, with their shares increasing by 0.4 pp and 0.3 pp, respectively. On the other hand, the shares of the NOS Group (-0.5 pp) and NOWO (-0.2 pp) decreased.
