A new consortium that includes OKAST, Broadpeak, Titan OS, and Impresa has announced plans for launching an advanced solution for optimising advertising in AVOD and FAST.
The ASAP4EU Consortium is focused on delivering a technology and content strategy that is specifically tailored to the European market while also having the potential for international scalability.
It has received three years of funding under the Europe Media Creative umbrella.
Taking part in the consortium, OKAST, a leader in OTT platforms and FAST channels, with more than 600 channels and platforms worldwide; Broadpeak (France) the streaming software provider of CDNs; Broadpeak, which contributes ad insertion technologies; Titan OS (Spain), the European independent OS and premium CTV advertising marketplace, powering Philips and AOC TVs and SIC Portugal, which runs a network of 10 TV channels.
“Through this Consortium, we unite expertise in technology, advertising, platforms, and content with the goal of creating a fair, transparent, and robust advanced advertising solution. Our ambition is to enhance European content monetization across FAST and AVOD platforms while fully respecting regulations and preserving the richness of our culture,” said Cédric Monnier, CEO, Co-founder OKAST.
Members of ASAP4EU were previously involved in OKAST’s successful FAST4EU programme, which focused on launching initial FAST channels and addressing EU-wide distribution strategies. This included ensuring multilingual content availability, content diversity across genres and countries, and compliance with local and pan-regional regulations. As a result, the new consortium benefits from extensive expertise and the established leadership of its members in their respective fields.
