3 Screen Solutions (3SS) has announced plans to bring together the broadcasters, streamers and carmakers that are contributing to the emerging automotive entertainment sector.
The Car as a New Entertainment Platform workshop is being hosted alongside automotive technology specialist Faurecia Aptoide Automotive (FAA) on the first day of IBC 2024 (Amsterdam 13-16 September).
The object is to create a cross-industry dialogue and exchange of ideas. FAA and 3SS will bring together automakers and content providers, including major streaming services, to discuss the role of the car’s potential as the next significant platform for consumer entertainment.
“Today’s consumers expect to be able to increase the value of time spent in their cars,” says Felix Walter, 3SS Head of Automotive. “Vehicle manufacturers have recognised the importance of offering engaging services to their customers directly from within the vehicle, seeing it as a significant opportunity to increase revenue and foster connection with their brand,” he adds.
“During the workshop, carmakers and content providers can meet, and get a chance to openly discuss and tackle the biggest challenges of making rich, user-centric content more accessible within the automotive industry,” said Walter.
The organisers hope that attendees share insights and strategies for accelerating the adoption of content in the car.
The event is supported by the Connected Vehicle Systems Alliance (COVESA), an open, member-driven international technology alliance whose goal is to foster progress in the emergent era of connected vehicles.
