Former Walt Disney Company distribution manager Grazyna Gray has joined data insights firm PlumResearch.
Gray will be responsible for Plum’s commercial relationships and activities.
In addition to The Walt Disney Company, she has previously worked as director of international sales and affiliate partnerships for Playboy TV Europe, was strategy and business development director for Cinemoi, and affiliate sales and marketing director for Travel Channel International.
Most recently Gray was responsible for commercial partnerships at Informa Tech including the now defunct Digital TV Europe.
“The digital TV industry is undergoing a period of dynamic change. I’m very excited about joining a firm at the forefront of providing actionable business intelligence, as the precise audience insights are critical to effective commercial strategy. I’m very much looking forward to working with the PlumResearch team and our clients,” said Gray.
Lukasz Jeziorski, founder & CEO of PlumResearch, adds: “We are thrilled to welcome Grazyna to the team. Her wealth of experience in the media and entertainment industries, combined with her deep understanding of strategic partnerships, will be invaluable as we continue to grow. Her expertise will strengthen our ability to deliver world-class data insights that drive success for our clients.”
A member of CTAM Europe, Gray is a graduate of the INSEAD Business School and CTAM Europe Executive Education Programme.
