New research from Omdia has found nearly 1 billion UHD TVs have been shipped globally, with the majority still in use.
Notably, 30 percent of these sets are in China. However, despite the widespread adoption of UHD TVs, there remains a significant gap in the availability of content produced in UHD.
Details of the analysis will be given at IBC2024 in Amsterdam, where Omdia has been named as the exposition’s partner. “This partnership will provide IBC delegates with invaluable insights from Omdia, including analysis into the opportunities available in the advertising video market, which is projected to reach $400 billion in revenues by 2028, as well as strategies for content providers to fully leverage the potential of UHD,” says Senior Research Director, Media and Entertainment Maria Rua Aguete.
Omdia projects that the media and entertainment market will surpass $1 trillion in 2024, fuelled by a rapid expansion of streaming video. At IBC2024, Omdia’s analyst team will explore this growth and key evolving business models – such as advertising, FAST, and hybrid approaches – that are transforming the industry. The research presented will also delve into consumer viewing habits, preferred platforms, and the strategic importance of bundling and partnerships within the media landscape.
Other key topics, including the impact of smart TVs, the competitive connected TV landscape, and the current and future role of AI in the media industry, will also be covered at the event.
“We are excited to welcome Omdia back as our official research partner for IBC2024,” said Jo Mayer, Head of Marketing at IBC. “Their insights and analysis are invaluable to our attendees, providing essential guidance as they navigate the rapidly changing media and entertainment landscape. Omdia’s expertise, particularly in areas like UHD TV adoption and content production, adds tremendous value to the event.”
