Smart TVs ‘Powered by TiVo’ are now available across 15 European countries.
The Xperi subsidiary is working with OEM partners representing 17 brands including Bush, Daewoo, Digihome, Panasonic, Sharp, Telefunken, and Vestel. During the IFA consumer electronics show in Berlin, TiVo will showcase its award-winning OS platform across six of its already available OEM partners.
“TiVo has always been at the forefront of innovation, and the recently-launched smart TVs are no exception,” said Jon Kirchner, CEO of Xperi. “We pride ourselves on understanding the end-user better than others and are leveraging those insights to help partners provide a more user-centric TV model. We’re excited to bring enhanced TV experiences to consumers around the world.”
The range of available TVs encompasses various sizes, from compact 24-inch models to expansive 75-inch displays, catering to diverse consumer needs and price points. These new TVs feature advanced technology, including 4K Ultra HD resolution, HDR support, and high-quality audio systems, designed to deliver an exceptional viewing experience across all models.
This October, TiVo OS will also be available in smart TVs from Metz (manufactured by Skyworth) in four sizes from 43” to 65”. Konka smart TVs Powered by TiVo are also expected in the European market, offering a wide range of models to meet the needs of a broad consumer spectrum.
As more TVs hit the shelves and become active, participating OEMs and content partners are also provided with an opportunity to better target and streamline advertising across the platform. TiVo One, the latest addition to Xperi’s growing capabilities for its independent media platform, empowers advertisers to deliver more personalized ad experiences, ensuring that user audiences receive a personalized and streamlined experience, aligned with TiVo’s promise of a content-first approach.
TiVo is promoting the advanced search and recommendation capabilities of its TiVo OS. Powered by sophisticated algorithms that learn from individual viewing habits, the platform provides personalized suggestions tailored to each user’s unique preferences.
