Irdeto has selected Evergent as key technology partner for subscription management and monetisation within the Irdeto Experience Platform.
PwC research shows that while global over-the-top (OTT) video subscriptions will rise to 2.1 billion in 2028 at 5.0% CAGR, average revenue per subscription will increase by just over two dollars, rising from US$65.21 in 2023 to US$67.66 in 2028. As focus shifts from subscriber growth to retention and profitability amid macroeconomic pressures, streaming companies, pay-TV operators and platform providers are diversifying their content and service offerings to create stickier propositions that maximize loyalty and revenue per user. Enabling effective bundling and super aggregation is critical for tier one media organizations and OTT providers that want to deepen customer billing relationships and provide value-added services that include a wider range of niche and local content, gaming and IoT devices.
“Streaming subscribers need to see more value from their services and feel understood with personalized, intuitive experiences,” said Vijay Sajja, founder and CEO of Evergent.
“Deepening our partnership with Irdeto enables our mutual customers to seamlessly diversify their service offering while harnessing next-generation data analytics and advanced churn prevention tools to maximize revenues and loyalty.”
The companies’ expanded collaboration empowers OTT providers to leverage advanced customer management and monetization capabilities within the Evergent Monetization Platform, alongside Irdeto’s unified streaming back-end, state-of-the-art UX/UI, and market-leading security and content protection solutions. This powerful combination enables streaming services to implement sophisticated pricing strategies, reduce churn, and maximize customer lifetime value while ensuring the highest levels of content security.
“Tier one media companies and content providers must deliver more comprehensive, user-centric streaming propositions to retain audiences and grow new revenues”, said Doug Lowther, CEO of Irdeto.
“Our partnership with Evergent equips Irdeto Experience with rich and agile monetization tools that power unique user experiences, future-ready analytics and revenue game-changers for OTT providers.”
Irdeto enables pay-TV operators and media companies to launch hybrid OTT services across a range of viewing devices, including Android TV or RDK set-top boxes, smart TVs and mobile. Its evolving partnership with Evergent, first announced in September 2023, empowers streaming providers to quickly bring innovative, tailored content offerings to market while optimizing revenue through flexible monetization and dynamic personalization capabilities.