In a European first, Eurovision Sport is working with CAMB.AI to test live AI-generated translated commentary at the 2024 World Athletics U20 Championships (27-31 August) in Lima.
CAMB.AI is dubbing live sports commentary from French to Portuguese using advanced AI following successful trials on the Eurovision Sport platform earlier this summer.
As part of its mission to democratize access to sport, Eurovision Sport’s new collaboration will help ensure fans can enjoy real-time, accurate, and engaging commentary in their native language, enhancing their viewing experience like never before.
Jean-Baptiste Casta, Director of Business Operations & EurovisionSport.com, said: “We are proud to be at the forefront of technological advancements – working with CAMB.AI to pioneer the use of AI to provide live sports commentary in Europe. Recent trials at the European Aquatics Championships in June and the European Athletics in July have demonstrated the audiences’ huge appetite for commentary in their own languages and we are excited to be working again with CAMB.AI on the World Athletics U20 Championships this week.”
Akshat Prakash, Chief Technology Officer at CAMB.AI, commented on the historic moment: “We are thrilled to partner with Eurovision Sport to bring cutting-edge technology to life at the 2024 World Athletics U20. Our AI-powered translation and dubbing capabilities make sporting events truly global, allowing fans from different linguistic backgrounds to share in the excitement and passion of their favourite competitions in real-time.”
The collaboration between Eurovision Sport and CAMB.AI allows fans to enjoy every moment of Lima 24 in Portuguese, alongside English and French, demonstrating the transformative power of AI in sports broadcasting.