German streaming solutions provider G&L Systemhaus is launching a new solution enabling European broadcasters to achieve C2PA compliance, which is a new specification for certifying the source of media content.
In an era where digital content can be effortlessly created and manipulated, distinguishing between genuine and fake media has never been more vital. Broadcasters face the challenge of safeguarding the authenticity and origin of their content.
The Coalition for Content Provenance and Authenticity (C2PA) addresses this by developing technical standards for certifying the source of media content. C2PA is a Joint Development Foundation project, formed through an alliance of leading companies such as Adobe, Arm, Intel, Microsoft, and Truepic.
German public broadcaster WDR is taking a pioneering role by presenting the C2PA implementation as a Proof of Concept at IBC 2024. The demonstration will be held at stand 10.D21 of the European Broadcasting Union (EBU).
By integrating the C2PA workflow into existing production and publishing processes, the authenticity and integrity of digital content can be ensured – whether it be videos, images, or crucial documents like PDFs. Each piece of content will be embedded with C2PA metadata that tracks its origin and editing history.
As a result, content is not only validated and signed, but also distinguished with a verification seal displayed in the player. This approach provides media companies with the capability of embodying the provenance of their content and significantly bolsters public trust in their brand, according to G&L.
“Digital technology and especially generative AI have democratised content creation in a way that has never been possible before. But it also makes it easy to edit and alter existing content, and even to create deepfakes indistinguishable from real content to the naked eye. Content publishers see a high risk in losing their audience’s trust if they cannot demonstrate and prove that they are the actual creators of digital asserts,” said Alexander Leschinsky, CEO at G&L.
“We’re pleased to provide them with a reliable solution through the implementation of C2PA, leveraging our expertise in metadata and digital signatures. This empowers broadcasters and other media companies, including news agencies, to safeguard their content cryptographically, and offer their audiences clear guidance in uncertain times,” added Leschinsky.
G&L assists media companies in navigating the initial phases of boosting transparency and meeting regulatory requirements. The content signing and validation process involves several stages and is driven by a production-grade SDK with commercial support. With G&L’s C2PA tool set, content authenticity can be cryptographically certified and verified throughout its entire lifecycle, offering a solid strategy to mitigate the risks of misinformation and manipulation while contributing to the sustained rebuilding of confidence in media, according to G&L.
G&L will show its solutions and services, including a C2PA demo, at booth 14.C05 during IBC 2024 in Amsterdam.
