Media Press Group is launching OpenID, a solution designed to transform the management of entertainment metadata at IBC 2024.
OpenID marks the end of proprietary entertainment metadata IDs, offering a non-proprietary framework that simplifies integration and enhances industry collaboration.
“We are pleased to offer OpenID to studios, broadcasters, and streamers, a solution to streamline metadata management, build non-proprietary metadata ID consistency, and directly distribute metadata and artwork to their partners. This innovation marks a significant step forward in the future of metadata management, delivering significant cost savings and seamless integration, enabling automation and boosting advertising monetisation,” said Gijs Davelaar, Chief Revenue Officer at Media Press Group.
The media and entertainment industry has long faced the challenges of proprietary IDs, poor quality metadata and unclear artwork licensing, which complicate seamless integration and hinder collaboration. Ensuring consistent, high-quality metadata across platforms and regions is critical but complex, especially when dealing with issues like integration, automation and monetisation. OpenID addresses these challenges by providing a universal, non-proprietary solution that facilitates consistency and non-proprietary ID integration enabling higher quality metadata flows throughout the end-to-end media supply chain.
Media Press Group will make its extensive metadata archive available through OpenID, assigning non-proprietary IDs to licensors and licensees. Over the past 30 years, the company has built one of the world’s most extensive entertainment metadata databases, encompassing over one billion proprietary IDs, detailed metadata, and artwork. With the introduction of OpenID, studios, broadcasters, and streamers can now exercise unprecedented control over their metadata, streamlining its management and direct distribution to their industry partners.