Nielsen publishes Polish viewing figures

July is the first month of summer holidays, when Poles usually spend less time at home and in front of TV sets. And indeed, in July 2024 they spent an average of 3 hours and 28 minutes daily in front of the TV screen, 5 minutes less than in June this year.

At the same time, July was full of important sports events: the final phase of the Euro 2024 football tournament and the beginning of the Olympic Games in Paris. It is therefore not surprising that the top 10 most watched programs on television in July were dominated by these events.

The share of streaming viewing increased to 8.6% of total TV (from 8.3% in June). YouTube remained the streaming leader for the second month in a row, with its share unchanged at 2.1%. Netflix gained 0.2 percentage points, reaching 1.9% share of video content viewing on TV in July.