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Premier Sports planning dedicated rugby channel

August 14, 2024 14.05 Europe/London By Julian Clover

Premier Sports has agreed to become the UK and Ireland broadcaster of rugby union’s Investec Champions Cup and EPCR Challenge Cup.

Premier Sports will cover all 63 Champions Cup matches, as well as two Challenge Cup pool matches per round, two Challenge Cup Round of 16, and all matches in the quarter-finals, semi-finals and Final.

Premier Sports is already the UK broadcaster for TOP14 and BKT United Rugby Championship (URC). In its six-year partnership with URC to date, Premier Sports has hosted more than 900 live rugby fixtures showing every game live including the Grand Final.

The new Champions Cup and Challenge Cup coverage will form the centrepiece of a new rugby channel

“In addition to the match day coverage, the creation of a 24/7 rugby channel represents a step-change in Premier Sports rugby coverage,” said Jacques Raynaud, CEO of EPCR. “Furthermore, we have been able to work with Premier Sports to ensure new fixture times for English clubs, avoiding clashes with Premier League football to maximise viewing.”

Mickey O’Rourke, founding Managing Director of Premier Sports added: “We are delighted and proud to bring the world’s greatest international club rugby competition to our customers in the UK and Ireland.

“Our exciting new TV partnership with EPCR and the marquee offering of all 63 Investec Champions Cup games live in the UK and Ireland, complements our existing URC and TOP14 coverage and shows our innovation, ambition and growth as a broadcaster.”

The 2024/25 season will get underway on the weekend of 6/7/8 December.

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Filed Under: Newsline Edited: 14 August 2024 14:06

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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