Amagi has announce a strategic partnership with Anoki, Inc, a developer of AI-powered contextual CTV advertising.
This company says the collaboration accelerates the growth of contextual advertising for free ad-supported streaming TV (FAST).
“This partnership with Anoki aligns perfectly with our mission to optimise ad delivery and monetisation for FAST channels, as well as ensure our customers have access to the latest in technology and AI,” said KA Srinivasan, co-founder and chief revenue officer. “Anoki’s advanced, AI-powered ContextIQ is the best in class in contextual advertising and will boost viewer engagement and maximise the monetization potential of FAST. ContextIQ also enhances our recently announced Zero Slate innovation, offering unparalleled efficiency and user experience.”
“Our cutting-edge AI assures ads are highly relevant and contextually aligned with the content viewers are watching. ContextIQ upends traditional advertising and ensures maximum viewer engagement, brand safety, and adherence to privacy standards. Partnering with Amagi, an important platform in the FAST ecosystem, allows us to bring our advanced contextual targeting capabilities to a wider audience,” adds Raghu Kodige, Founder and CEO of Anoki.
The two companies will work together on AI-powered innovations to create new ad formats, improve viewing experiences, and enhance content monetization in the growing CTV space.
Amagi provides a complete suite of channel creation, distribution, and monetization solutions. Amagi’s global clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cineverse, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, PAC-12, Tastemade, and The Roku Channel.
