Warner Bros Discovery’s Max is working on the layout of its homepage to encourage subscribers to hang around for longer.
More personalised rows of content have been added as part of what’s being called “whole page optimization”.
The Verge, which first reported the story, says Max is using content algorithms similar to those run by Netflix to examine your viewing history to establish which shows or movies you like best. The information is then used to offer content through the personalised rails.
Previously, Max used a combination of human curation and personalisation.
The new methodology means the feel of the page – and the content consumed – could change significantly as deeper content from the library is surfaced.
Later, a Netflix style rating system will allow subscribers to rank titles as “love,” “like,” or “not for me.”
