Roku has increased streaming households by 14% year-on-year, combined with a 20% rise in streaming hours and 11% growth in platform revenue.
Roku’s Streaming Households globally grew to 83.6 million, with sequential net adds of 2.0 million surpassing Q2 2023 figures, driven by both TVs and streaming players.
The Roku operating system (OS) maintained its position as the top-selling TV OS in the United States with TV unit sales outpacing the next two TV operating systems combined.
Additionally, Roku OS was the top-selling TV OS in Mexico and Canada, thanks to the Roku TV licensing programme.
Globally, Roku users streamed 30.1 billion hours in Q2, marking a 20% YoY increase. Engagement per household also grew, with average Streaming Hours per Streaming Household per day rising to 4.0 hours in Q2 2024 from 3.8 hours in Q2 2023. According to Comscore, streaming time on Roku in the United States. is three times higher than the next streaming CTV brand.
